HELLSTORM WARGAMING
Tabletop & 3D Printing Commentary King.
The UK's most distinct wargaming voice.
Who is Hellstorm?
Mikey Herbert is the full-time creator behind Hellstorm Wargaming, Sheffield-based YouTube channel and hobby brand that has grown into one of the UK's most recognisable voices in the tabletop space since launching in January 2016. In those 10 years, Mikey has continued to grow his channel and influence, and has set up a dedicated full production studio, designed for filming and creating dedicated content, along with the capabilty of taking this set up on the road.
Once described by a brand partner as "the most Youtuber-y Youtuber", Mikey's approach is deliberately different from the standard hobby channel. Rather than making wargaming or tabletop content, he makes YouTube content with a wargaming spin. Mikey mixes competitive insight, hobby hacks, unhinged humour, deep-dives, and genuine community-building.
Mikey is a ranked competitive player, a World Championships of Warhammer qualifier (2023), and runs his own successful tournament series: the Hellstorm Teams Tournaments (H.T.T.) and All Stars 40K events.
The channel operates under the #SMALLBOARDGANG banner, which is a devoted membership community receiving weekly exclusive content and a highly engaged inner circle of hobby enthusiasts.
Beyond the channel, Mikey brings full production capability to brand partnerships - filming, editing, and delivering polished reveal videos for new product launches, as well as running live production for reveal presentations, keynotes and industry seminars.
By the numbers
* Data last updated May 2026.
Who's Watching?
Hellstorm Wargaming's audience skews toward highly engaged adult hobbyists aged 25–44, predominantly male, UK-based with strong international reach (US, AUS, EU). Hellstorm's audience are spending enthusiasts, investing heavily not only in their hobby with miniatures & kits, paint supplies, hobby accessories etc, but also extends their purchasing habits toward roleplaying games, video games, and PC hardware alongside 3D printers and accessories.
What HELLSTORM Wargaming Creates
Sponsorship Packages
All packages are fully customisable that are optimised for you. Pricing available on direct enquiry. The below represents a framework for what a partnership can include.
- Single video integration (host-read ad segment)
- Social media mention (Instagram & Discord)
- Campaign/offer at the top of video description & pinned comments
- Affiliate link/discount code for high click through potential
- Multi-video series integration (3–6 videos)
- Dedicated product showcase or review
- Full social campaign (all platforms)
- Affiliate code + tracked links
- Live Stream Integrations in the form of showcase or live demonstrations
- Pre-campaign brief & post-campaign reporting
- Channel presenting partnership (ongoing)
- Rolling content push via videos, social posts and features
- Tournament title sponsorship (HTT/All Stars)
- Exclusive product reveals/launch content
- All Tier 02 deliverables included
- Co-creation & custom content options
who we've worked with
Past brand collaborations performance metrics available on request.
WORK
TOGETHER.